12.9.10

WD2 | research and analysis

-----------------------------------------------------------------------------//The Loaf bakery and bistro



This is a commercial website which given by the web lecturer, our task is to redesign the whole website to enhance it.

The Loaf bakery and bistro is a baking concept operating in Malaysia but based upon the traditional Japanese baking techniques.
The shop is owned by our previous prime minister, Tun Dr. Mahathir and started out in Langkawi. The bakery in Pavilion Kuala Lumpur is a branch and there is even a bistro where you can get hot food and afternoon tea.

Analysis:
*the colour scheme in the website doesn't seem relate with the brand identity.
*the repeating background of the website doesn't look professional.
*most of the body copy are image based, not real text.
*product showing section's flash navigation is not user friendly, and unnecessary.
*weak in hierarchy.
*main page's promotional banner's design can be better.
*buttons on the left look messy.
*the map on the contact us has some error.
*the overall colour mood is not suitable.




-----------------------------------------------------------------------------//Competitor's Websites


Analysis:
*strong style in terms of graphic
*very colourful
*blog-style-interface design
*a bit not organize, although there are category on top of the site



Analysis:
*weak in hierarchy and grid system
*lots of information about their used material on their products
*weak design layout





Analysis:
*interesting illustrations and graphics
*a bit lack of design on the website's layout
*well organize, but some of it are still under construction




Analysis:
*interesting navigation on the flash-based banner
*consistence design treatment on every page
*clean and user friendly
*nice and consistence for the product's photos





-----------------------------------------------------------------------------//Beautiful websites

http://www.silenzio.fr


Analysis:
*interesting navigation
*nice alphabet arranging style, easy for searching
*stylish
*lack of detail information






Analysis:
*nice and clean, playful, grab attention
*interesting navigation design
*very interactive
*lots of tiny-moving-animation, makes the website alive
*nice info-graphic

http://www.uniqlo.com/utweet


Analysis:
*strong grid system
*simple colour, yet catchy
*unique style of interactive
*not really user friendly, just a promotional web for their brand


http://squaredeye.com


Analysis:
*good hierarchy
*consistent colour and style
*nicely arrange for the information

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